Amazon.com: What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Books: Anthony Ulwick,Anthony Ulwick

Amazon.com: What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Books: Anthony Ulwick,Anthony Ulwick: " focus on the 'metrics that customers use to measure success when executing the jobs, tasks or activities they are trying to get done.' Using these customer desired outcomes as inputs into the innovation process eliminates much of the chaos and variability that typically derails innovation initiatives."