Build Your Own Web 2.0 Application Using Fluff and Hot Air [Other Promotions]: "Be Agile in your Company Vision
In fact, there's no need to even have a vision. If you've executed your promotion strategy correctly, people won't care what your application does -- they'll be so dazzled by the flashy site and use of cutting-edge technologies that they'll forget that they've never actually used the thing.
Not having a vision makes you more adaptable. If you want to take your application in a different direction, you'll find it much easier to do so if you haven't committed yourself to any particular path."
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