NBC's $1 billion Olympic "research lab" good, not great

NBC's $1 billion Olympic "research lab" good, not great: "BCOlympics.com served 72 million video streams as of this weekend in addition to 1.2 billion web pages. That's pretty darn good for only a couple weeks of coverage, and compared to the 2.2 million video streams total from the Athens games, it's downright explosive. And it wasn't just NBC that benefited online from Olympic coverage—Yahoo came out on top, too, thanks to a number of hot Olympic stories and photo galleries over the last two weeks, according to data from Nielsen Online."