People Over Process » Know Your Cloud Consumer: ISV or Enterprise? - Cloud Conference Week, Part 3: "Benefits for ISVs
If you’re an ISV - someone writing software to sell to others, not use yourself - you’re going to run your software on a cloud, using the SaaS business model. (Throw in re-sellers and The Channel here a la Jamcracker, OpSource, &co. for some angels on a needle-head nuance.)"
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