I.B.M’s Bid to Woo Software Start-Ups - Bits Blog - NYTimes.com
James Corgel, general manager for developer relations in I.B.M.’s software group, is largely to nurture a new wave of start-ups that “amplify and fit into the Smarter Planet framework.”
The I.B.M. software will be made available to the start-ups as a cloud service, which they can tap into over the Web.
Besides software, start-ups can also get one-on-one sessions with I.B.M. scientists and coaching on sales and marketing tactics. “More and more, people are asking us how to build a business,” Mr. Corgel said.
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