Monday, July 16, 2012

My Way News - Microsoft, NBC dissolve MSNBC.com joint venture

My Way News - Microsoft, NBC dissolve MSNBC.com joint venture: "That exasperation was exacerbated by the MSNBC cable channel's strategy to counter Fox News Channel's appeal to conservative viewers by tailoring its programming for an audience with a liberal viewpoint.
The strategy fed a perception that material from MSNBC's website was politically slanted, too.
"Being limited to MSNBC.com content was problematic to us because we couldn't have the multiple news sources and the multiple perspectives that our users were telling us that they wanted," said Bob Visse, general manager of MSN.com."

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