Advertising Age - AUDIO: Bob Garfield vs. Bill Gates: "GARFIELD: Tell me about your work with AT&T to develop IPTV (Internet Protocol TV) -- basically internet TV. What effect will that have on our consumer habits and what effect will that have on the broadcast industry?
GATES: Well, what we call IPTV is enabled by the fact that the internet has enough bandwidth to carry even high-definition video signals. So instead of getting just a broadcast signal that goes the same thing to every household, there's data over the internet that's targeted specifically at that TV set. And so if you're watching a news segment, the areas of great interest to you are made longer and the ones of less interest to you are made shorter. The sports you want are more in-depth, the weather you care about. Likewise, the ads are based on what would be interesting to you. So not everyone who's watching the news show is seeing the same ads. "
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