Cloud computing standards: Deploying and scaling services without lock-in

Cloud computing standards: Deploying and scaling services without lock-in: "Even for non-service designs, deploying and scaling applications beyond their initial stage is a process which often entails a mix of both hardware and software technology, requiring everything from virtualized operating systems and clustered middleware products to load balancers and custom application modifications, all to accommodate increasing demand"

scaling services automatically
http://www.cs.berkeley.edu/~brewer/Giant.pdf
http://www.mvdirona.com/jrh/talksAndPapers/JamesRH_Lisa.pdf