Thursday, August 13, 2009

The powerful and mysterious brain circuitry that makes us love Google, Twitter, and texting. - By Emily Yoffe - Slate Magazine

The powerful and mysterious brain circuitry that makes us love Google, Twitter, and texting. - By Emily Yoffe - Slate Magazine
"Seeking is the granddaddy of the systems." It is the mammalian motivational engine that each day gets us out of the bed, or den, or hole to venture forth into the world. It's why, as animal scientist Temple Grandin writes in Animals Make Us Human, experiments show that animals in captivity would prefer to have to search for their food than to have it delivered to them.

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Wanting is Berridge's equivalent for Panksepp's seeking system. It is the liking system that Berridge believes is the brain's reward center. When we experience pleasure, it is our own opioid system, rather than our dopamine system, that is being stimulated

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