As an industry example of providing "misleading" information, the authors say that Coca-Cola spent 3.3 billion US dollars on advertising in 2013, and that the company "pushes a message that 'all calories count;' they associate their products with sport, suggesting it is OK to consume their drinks as long as you exercise."
"However, science tells us this is misleading and wrong," says the article, adding:
---Steve"It is where the calories come from that is crucial. Sugar calories promote fat storage and hunger. Fat calories induce fullness or 'satiation.'"
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