Saturday, December 13, 2008
Salon Book Awards 2008 | Salon Books
Salon Book Awards 2008 | Salon Books: "A concept Walker calls 'murketing,' in which advertisers refrain from establishing a mass-culture identity for a product and instead encourage various subcultures to project their own meanings onto it, may be the most helpful model for understanding the precedent-busting campaign of Barack Obama."
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