"I am an Intel shareholder, a 30-year veteran of IT, and when I read about this at Anand Tech I could NOT believe it. This seems to be the most confusing re-branding ever (for most of the reasons already stated)."
“…we have a complex structure with too many platform brands, product names, and product brands, and we’ve made things confusing for consumers and IT buyers in the process.”
How is that a ‘marketing’ problem? Isn’t that a strategic and executive management problem, a lack of clear vision, and and an unbelievably poor understanding of your customers?
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