Levi's commercials, now starring Walt Whitman. - By Seth Stevenson - Slate Magazine: "From the moment we see that 'America' sign half-sunk in inky water, we know we're watching something new. The campaign inhabits a different universe from the one depicted in 'Live Unbuttoned.'
For one thing, it's a universe in which the ever-present soundtrack is Walt Whitman poetry. This spot uses a wax cylinder recording believed to be audio of Whitman himself reading from his poem 'America.' The second spot in the campaign employs a recording of an actor reading Whitman's 'Pioneers! O Pioneers!'"
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