Why Smart TV is Not PC
hmm, right Genevive? So much for Intel's wonderful "ethnographic research"...
Another key factor in the attempt to get a better grasp of what users want research project led by Bell's group called "The Social Lives of Television."
Johnson and a team of Intel anthropologists and ethnographers visited hundreds of people in their homes in India, the U.K., the U.S. and China to learn how they engaged with their TVs so that Intel could better understand what consumers actually wanted.
"When we started working on the concept 4 years ago, we figured the No. 1 thing people would want in the future is movies-on-demand," Johnson said. "But our focus groups revealed that what people really wanted on their TVs was Internet access. People saw the Internet as a way they could get whatever they wanted on demand. Watching what they wanted, when they wanted it, and where they wanted was a profound and liberating experience."
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