Generating buzz for a new microchip — one that is for servers, no less — is challenging. But Intel gave it a try with its latest line of microprocessors, the Xeon E7, unveiled on Tuesday, by renting a former bank and briefing reporters in the vault.
With this goofiness, Intel wanted to highlight the security and reliability of its new chips, which are intended for what it called "mission critical" operations like bank and stock transactions. So inside the bank, Intel posted Secret Service agent lookalikes who wore sunglasses and checked for identification. Reporters were invited to the basement for the sales pitch.
---Sent from Steve's iPad...
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