Tuesday, March 05, 2013

Persuasive Litigator: Speak to the Brain's Politics

While engaged in this task, Democrats showed greater activity in the left insula, an area in the brain that is believed to be connected to self-awareness, social awareness, and specifically the perception of others' internal states and drives. Republicans, on the other hand, showed greater activity in the right amygdala, the region associated with our reactions to fear and the fight or flight response.

---SPSmith

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